Results You Can Measure
We believe fundraising partners should be accountable. Here are real outcomes from campaigns we’ve executed—presented with clear metrics and ROI.
Note on privacy: To protect our clients and their donor relationships, all case studies are anonymized.
Case Study: Current Donor & Lapsed Reactivation
Category: Outbound Fundraising
This campaign combined active and lapsed donors, with a focus on renewing current supporters and reactivating lapsed donors.
Highlights
- Current donors renewed at an average of 104% of their previous donation amount (using an upgrade ask array)
- Overall program was net positive with an estimated 4.8:1 ROI
- Call dates: December 12–23, 2024
Performance metrics
| Contacts | 241 |
|---|---|
| Pledges | 34 |
| Pledge Rate | 14% |
| Avg Pledge | $205.65 |
| Pledged Revenue | $6,992 |
| Calls Per Hour | 11.0 |
| Dollars per Hour | $318.98 |
| Calling Fees | $1,133 |
| Proj FF Rate | 78.00% |
| Proj FF’d Dollars | $5,454 |
| Proj Net to Client | $4,321 |
| Proj ROI | 4.81 |
| Prev Donation Total | $7,342 |
| % Prev Donation | 95.23% |
Donor breakdown
| Current Donor | 104.02% |
|---|---|
| Lapsed Donor | 80.12% |
Takeaway: Upgrade ask arrays and clean segmentation can preserve—and grow—donor value while keeping the program net positive.
Case Study: Donor Renewal Calling
Category: Outbound Fundraising
Renewal calling using a specially developed ask array, with a focus on upgrading donors and maximizing net revenue.
Highlights
- Donors pledged an average of 112% of their previous donation amount
- Strong pledge rate at 20% (1 in 5 contacts made a pledge)
- Projected ROI just over 4:1
- Call dates: October 1 – November 4, 2024
Performance metrics
| Contacts | 956 |
|---|---|
| Pledges | 191 |
| Pledge Rate | 20% |
| Average Pledge | $124.59 |
| Pledge Amount | $23,797 |
| Calls Per Hour | 13.3 |
| Dollars per Hour | $331.39 |
| Calling Fees | $4,493 |
| Proj FF Rate | 78.00% |
| Proj FF'd Dollars | $18,562 |
| Proj Net to Client | $14,068 |
| Proj ROI | 4.13 |
| Prev Donation Total | $21,237 |
| % Prev Donation | 112.05% |
Case Study: Annual Renewal Calling
Category: Outbound Fundraising
An annual campaign including a subset of donors who had supported an emergency campaign but never gave to the annual campaign.
Highlights
- Average gift exceeded $325
- Projected ROI: 9.2:1
- Call dates: October 1–22, 2024
Performance metrics
| Contacts | 618 |
|---|---|
| Pledges | 100 |
| Pledge Rate | 16% |
| Average Pledge | $325.84 |
| Pledge Amount | $32,584 |
| Calls Per Hour | 10.9 |
| Dollars per Hour | $576.61 |
| Total Fees | $2,905 |
| Proj FF Rate | 82.00% |
| Proj FF’d Dollars | $26,719 |
| Proj Net to Client | $23,814 |
| Proj ROI | 9.20 |
Want Results Like These?
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